Press releases

Barloworld and BayWa to extend collaboration in southern Africa

17 November 2016

Johannesburg/Munich, 17 November 2016 – South African Barloworld Limited, Johannesburg, and BayWa AG, Munich (Germany) are to establish a new joint venture to further their agriculture and materials handling operations in southern Africa. Subject to approval by competition authorities, the joint venture BHBW Holdings (Pty) Ltd is to commence operations in early 2017. Barloworld South Africa and BayWa will each have a 50 percent stake in BHBW. The joint venture will build on the current Handling and Agriculture business of Barloworld consisting of about 400 employees and ten locations as well as a network of 40 sub-dealers covering South and Southern Africa.

“This joint venture offers us the opportunity to further expand in a growth region of main strategic importance for global agriculture,” said Klaus Josef Lutz, Chief Executive Officer of BayWa AG. “We are pleased to do this with our local based partner Barloworld to address the long term demand within this region for increased productivity and economic strength of its agricultural sector”, added Lutz. He regards agricultural trade as a main driver for the mechanization and sustainable development of local agriculture. In combination with the trading business, BayWa is planning to introduce Digital Farming solutions based on the Group’s existing digital portfolio and experience with AGCO products. “With the strength of the partnership and BayWa’s expertise in Agri Services, we are highly confident that this joint venture will expand and develop operations in this region very successfully,” explained Roland Schuler member of BayWa’s Board of Management responsible for Agri Services.

Clive Thomson, CEO of Barloworld Limited, said “We see good opportunities for agriculture and materials handling in southern Africa and look forward to working with BayWa to combine the core competencies of both companies to build a bigger and more successful business while also creating jobs and improving food security in the region.”

BHBW will have distribution rights for AGCO brands Massey Ferguson and Challenger in agriculture, and Hyster-Yale brands Hyster and UTILEV on the materials handling equipment side. Management, staff and infrastructure remain in place, as does the existing Barloworld Agriculture dealer network.

This is the second joint venture between Barloworld and BayWa: In 2015, the two companies established a similar 50/50 partnership in Zambia. Strong synergies and a shared vision for supporting food production in sub-Saharan Africa have now resulted in a strengthening of the relationship.

BHBW will build on the expertise of the joint venture partners to grow its offering to the agriculture value chain, with a view to provide a full line of integrated solutions that will aid farmers’ productivity, sustainability and profitability. Additional products and solutions around mechanisation equipment, Digital Farming and agronomy are set to be introduced over the course of the first 12 months of operation.

About Barloworld South Africa

Barloworld South Africa (Pty) Ltd is a subsidiary of Barloworld Limited, founded in 1902. The multinational corporation is based in South Africa, but has a presence in more than 20 countries around the world. The core divisions of the Barloworld Group comprise Equipment (earthmoving and power systems) Automotive (car rental, motor retail, fleet services, used vehicles and disposal solutions), Logistics (logistics management and supply chain optimisation) and Handling (materials handling and agriculture). The southern African Hyster dealer since 1929, Barloworld Handling has been a leader in local materials handling equipment. It became involved in agricultural mechanisation in 2001 when it took on the Massey Ferguson brand, later also adding Challenger to its Agriculture stable.

For enquiries please contact: Enquiries: Instinctif: Morne Reinders, Tel +27 11 447 3030; E-mail

About BayWa AG

BayWa is a group with worldwide operations in the core competencies of trading, logistics and supplementary services in its core segments of Agriculture, Energy, and Building Materials. Head officed in Munich, BayWa was founded in 1923. The international activities focus on Europe, the US and New Zealand. BayWa, one of the leading agricultural traders worldwide and also the world’s leading distributor of AGCO brands Massey Ferguson and Fendt. The Agricultural Equipment Business Unit sells machinery, equipment and facilities. In Digital Farming the group is in a leading position in Germany through its subsidiary FarmFacts.

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Thomas Berger, BayWa AG, PR/Corporate Communications, Phone: +49 (0) 89/92 22-36 92, Fax +49 (0) 89/92 12-36 92, E-mail: