Press releases

Andronicca Masemola takes on the role of CEO Barloworld Equipment southern Africa


05 April 2023

Quinton McGreer takes early retirement and Emmy Leeka becomes CEO Equipment Eurasia as Barloworld demonstrates clear succession planning at play.

Barloworld Limited (“Barloworld”) today announced the appointment of Andronicca Masemola as CEO of Barloworld Equipment southern Africa, with immediate effect. Masemola will take over from Emmy Leeka who will step into the role of  CEO Equipment Eurasia, also effective immediately. The current CEO of the business, Quinton McGeer, will be taking an early retirement at the end of September and will use the next six months to hand over to Leeka to ensure a smooth transition.

McGeer has been with Barloworld for a period spanning over three decades, having served on various roles within the business. During his tenure he played a pivotal role in the motor retail business of Barloworld. He has also been instrumental in driving the strong performance of the Equipment Eurasia business, including leading on the divestment of the Iberian business and the integration of the Mongolia business into Barloworld.

Dominic Sewela, Chief Executive Officer of Barloworld said: “I would like to take this opportunity to thank Quinton for his invaluable service to Barloworld over the past decades. Quinton has been a strong culture carrier throughout this period and has consistently upheld the One Barloworld culture and vision. On behalf of the entire Barloworld team I wish him everything of the best as he embarks on this new chapter of his life”.

Leeka will bring to Equipment Eurasia his experience of turning around the Equipment southern Africa business. He will leverage his experience in working across challenging markets with various currencies into this role. Having worked closely with Leeka as COO of Barloworld Equipment southern Africa, Masemola walks into the role with a deep understanding of the business.

“I am pleased to see that the succession planning that we have at Barloworld play out smooth and look forward to working closely with Emmy and Andronicca in their new roles. I  believe that their vast experience will serve them well in their respective new roles and I am confident that they will lead our Eurasia and southern Africa businesses to new frontiers,” concludes Sewela.